Taylor Lorenz Says Pres. Biden’s Memes, Social Media Will not Win Younger Voters
TMZ.com
President Biden‘s lighting up the Web together with his fiery birthday cake poking enjoyable at his age — however that will not get him over the electoral hump with the younger’ns … so says a seasoned journo.
Expertise reporter Taylor Lorenz — who covers all issues digital for the Washington Put up — weighed in on Joe getting just a little cheeky this week to rejoice his 81st birthday … with a jokey submit that ended up fueling limitless memes on-line.
Everyone, it appears, made cracks … some have been light-hearted, others have been just a little extra critical — however in accordance with Taylor, none of it actually helps the Prez in the long term for 2024.
As she put it on Tuesday’s “TMZ Stay,” Biden and his employees are lacking the mark on learn how to join with Gen Z — mistakenly pondering that viral content material and memes alone shall be sufficient to get a full base of potential voters to tug the lever for him come subsequent November.
Lorenz says that is not gonna do it, sadly — and that Joe wants to attach with younger folks on a extra elementary, critical degree … by way of coverage that helps their lives.
There are a variety of points she thinks JB’s out of contact with in terms of this particular demographic — all the things from the economic system to housing and healthcare … and even the conflict between Israel and Hamas. On that subject, too, she says Joe’s not reflecting their view.
After all, there are additionally the Biden stumbles and fumbles that occur all too usually — together with just lately mixing up Britney Spears and Taylor Swift — that Lorenz says aren’t serving him effectively.
Backside line … TL thinks Joe’s gotta sharpen up and have interaction 20-somethings with substance, if he needs to depend on their help on the polls … ‘trigger proper now, the gimmicks aren’t reducing it.
BTW, Taylor’s bought a guide out, ‘Extraordinarily On-line,’ which touches on the nuances of going viral.